For the launch of its new men’s fragrance, Infusion d’Homme, Prada announces a special project which consists in the production of several short experimental films that are an alternative method and channel for perfume advertising.
Already convinced of the need to combine creative experiences by working with pioneering architects, artists, designers, and graphic arts studios, and strongly committed to renewing fashion, its images, advertising and, above all, implications, Prada has launched a project that distances itself from traditional perfume advertising to obtain more coherent results with its contemporary vision of the world of today’s men.
Already convinced of the need to combine creative experiences by working with pioneering architects, artists, designers, and graphic arts studios, and strongly committed to renewing fashion, its images, advertising and, above all, implications, Prada has launched a project that distances itself from traditional perfume advertising to obtain more coherent results with its contemporary vision of the world of today’s men.
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