Emporio Armani Diamonds for Men

Giorgio Armani is out to make some more money.

Last year, the firm introduced Emporio Armani Diamonds women's fragrance, which was represented by spokeswhore Beyonce Knowles.
But now, Armani wants to appeal to the men. So, they have created a new scent that will be out this summer.
Hmm, coincidentally would it be out in time for Father's Day, we're guessing?
The new cologne will be called Emporio Armani Diamonds for Men.
And thankfully Beyonce won't be representing this one!
Instead - and quite unfortunately - they've opted to use my sweety Josh Hartnett as the new face for the fragrance. mmmm can't wait for it.