Jennifer Lopez seems to be promoting everything but her music these days. Check out her latest ad for the
launch of her 16th fragrance called
‘Love and Glamour’ which will be introduced in the fall of 2010. The perfume is set to hit Macy’s in October and in mid-November at other department stores. The bottle design is said to be
“a modern expression of femininity as it represents a woman in an evening gown attending a glamorous red carpet event”. In the ad, the singer adopts the 1940s, golden age of Hollywood. It is also produced using Italian mandarin, guava and nectarine pulp; a heart of water lily, coconut orchid, jasmine petals and orange flower absolute. Along with that is a drydown of sandalwood, amber and sensual musk. J.Lo’s stronger
marketing ventures has always been in the fragrance industry so I’m not surprised she’s releasing another perfume. I mean, this is perfume number
SIXTEEN. Now that’s what’s up!
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