Emporio Armani’s Diamonds for Men

Josh Hartnett is the face of Emporio Armani’s Diamonds for Men, photographed by Mario Testino. Diamonds for Men was created Jacques Cavallier of Firmenich: “It contains gourmet-woody aromatic juicy, with an unusual gourmet reversal in the top notes. The perfume opens with sparkling, sweet aromas of bergamot, with Guaiac, vetiver, cedar, Szechuan pepper, cocoa and ambroxan.” Kinda disappointed about the ad photo, they should have made it more sexier or at least show some skin. mmmmmmmmm

Emporio Armani Diamonds for Men

Giorgio Armani is out to make some more money.

Last year, the firm introduced Emporio Armani Diamonds women's fragrance, which was represented by spokeswhore Beyonce Knowles.
But now, Armani wants to appeal to the men. So, they have created a new scent that will be out this summer.
Hmm, coincidentally would it be out in time for Father's Day, we're guessing?
The new cologne will be called Emporio Armani Diamonds for Men.
And thankfully Beyonce won't be representing this one!
Instead - and quite unfortunately - they've opted to use my sweety Josh Hartnett as the new face for the fragrance. mmmm can't wait for it.